A volunteer guide at Raby Castle, Park and Gardens has finished third in VisitEngland’s national Tourism Superstar award.
Jimmy Nicol, 87, was one of ten finalists in the prestigious national competition which seeks out champions working in tourism who provide fantastic experiences for visitors.
The competition also showcases the variety and quality of England’s tourism offering, businesses and destinations.
Mick Hurst from Worcestershire’s Battle of Evesham historical events and re-enactments came out on top and Hull and East Yorkshire Volunteers took second place.
Jimmy secured his place in the national shortlist after winning Durham Tourism Superstar in 2025, an annual event organised by Visit County Durham, Durham County Council’s tourism service.
He was nominated for the Durham award by a colleague at Raby Castle who highlighted his passion and energy as well as the role he takes on as an ambassador, not only for Raby but the whole of the North East.
Tim Dodgson, public engagement and learning officer at Raby Estates said: “Jimmy is one of the most caring people I’ve ever had the pleasure of working alongside and it’s a fantastic achievement for him to come third in such an important national competition.
“His endearing character and enthusiasm for Raby and the region shines through in everything he does and we’re lucky to have him as part of the team.”
Jimmy joined Raby in 2018 as a volunteer. He said: “Being part of the VisitEngland Tourism Superstar competition has been a truly incredibly experience and I am immensely grateful to everyone who has taken the time to vote for me.
“Representing Raby and the region was a huge honour and finishing in the top three is something that I will be forever proud of.”
Michelle Gorman, managing director, Visit County Durham said: “We were incredibly proud to see Jimmy representing County Durham on the national stage.
“He is a fantastic example of the incredible people who make County Durham such a special place to visit. “
